itsu zero fat fro-go frozen yoghurt review

Sometimes I get so desperate for cold creamy food that I end up trying the first thing I see and today I spotted someone leaving itsu with what looked like ice cream. I was in there immediately to investigate.

It turned out to be frozen yoghurt on sale. This known in itsu as the fro-go.

I'm not so hot on frozen yoghurt as I am on ice cream. Yes, no doubt it's the healthier option, but when has health ever been the point of ice cream? I do however like the novelty of specialist frozen yoghurt shops where you can add countless toppings to pimp up your dessert.

itsu is clearly marketing fro-go to the healthy (or inspiring to be healthy), using a zero fat message. These small displays are on each till at the moment. Clearly someone at HQ has noticed that it's been warmer recently. Look closely. Does anyone really think that the skinny girls in bikinis are needed to get this message across? I'd be interested in your views on that one.

 



I bought my frozen yoghurt, but was not sure what to add as a extra so I asked the server for her recommendation. I like it when the staff are clearly eating and enjoying the food they sell, and this was the case today. Caramel and strawberries were suggested but I was also warned that an extra topping would cost me another 49p. Feeling I had to reject the body image marketing, I opted just for warm caramel sauce (in-house menus tell me this equals 145 calories and 1.3g of fat).

The verdict

Expensive, but then itsu is expensive fast food
I ordered:
Size: one size @ £2.99 (extra 49p for each additional topping)
Flavour(s): naked fro-go plus warm caramel sauce

There's no denying that the frozen yoghurt is good, as is the caramel sauce which, being warm, makes a lovely addition to the treat. You get a lot of it too, all in a handy pot.


Click here for the full fro-go menu.